The Skeptical Customer
VALUEPRICE
Reads the new direction as the person you are asking to follow: does the value still hold, what does the switch cost them, why not the cheaper alternative — or staying put.
‹ All use cases USE CASE · PIVOT & PRICINGStress-test a pivot
Stress-test a pivot
before you bet the company on it.
A pivot abandons what already works for a bet that something works better. BadMars attacks that bet. It reads the new direction as the customer who has to follow you, the competitor already there, and the investor who funded the old plan — and names what breaks first.
1 free Mission a month · no card · verdict in ten
WHO CONVENES ON A PIVOT
Staffing is triage-assigned per Mission — your plan decides who shows up. For a pivot or a pricing change, the bench reads like this.
The Aggressive Competitor
MOATDIST
Reads the pivot as the incumbent already in the space you are moving into: what survives a quarter of their imitation, which channel you now have to win from behind.
The Hostile Investor
MARKETECON
Reads it as the backer of the old plan: whether the new market is bigger or just newer, whether the "why now" is real, whether the pivot is progress or a retreat with a story.
The Operator
EXEC
Attacks the switch as a schedule of human work: the cost of rebuilding, the competence the new direction needs that the team does not have, the timeline that assumes a clean handover.
The CFO
when financials are presentCASHECON
Reads only the numbers: whether the new economics survive the old cost base, how much runway the transition burns, whether breakeven moves further away.
WHY THE CRITIQUE HOLDS UP
Trust the procedure, not the vibes. Four rules separate a BadMars report from a chatbot's opinion.
Anchored
Every finding quotes your own words. Nothing is invented — you can see exactly which assumption triggered it.
Cross-examined
A second pass attacks the findings themselves. The weak objections die before they ever reach your report.
Scored by formula
The number is computed from severity and probability, never felt. Optimism about the pivot cannot lift the score.
The Frog
One finding is named the single biggest reason the pivot fails — the thing to resolve before you commit.
QUESTIONS
How do I know if a pivot is a good idea?
Attack the bet, do not defend it. BadMars reads the new plan as the customer who has to follow you, the competitor already there, and the investor who backed the old story — and names what breaks first, anchored to your own words.
What breaks when I change pricing?
The skeptical customer reads a pricing change as the person now asked to pay differently: what the switch costs them, why not the cheaper alternative, whether the value story still holds. The CFO checks the new economics against the old cost base.
Is this better than asking ChatGPT whether to pivot?
A general chatbot is built to be supportive, so it helps you rationalize the pivot. BadMars is built to attack it — anchored to your text, cross-examined, and scored by formula rather than mood.
What does it cost?
A free Flyby reads the essentials once a month. A Landing is €39 one-time for the full Panel on up to ~80 pages, with a complete report, PDF, and a 48-hour full-refund guarantee.