The Hostile Investor
MARKETECONMOAT
Opens with the money story: a market sized top-down, CAC and LTV borrowed from stale benchmarks, margins that die at scale, a "why now" merely asserted, moats claimed but not built.
‹ All use cases USE CASE · INVESTOR Q&AFace the hostile questions
Face the hostile questions
before the investor does.
BadMars runs the room before your investor does. It reads your plan as the hostile investor, the CFO, and the skeptical customer, files the exact questions they will open with and the holes they will dig into, and names your weakest answer. Walk in already knowing it — and having fixed it.
1 free Mission a month · no card · verdict in ten
WHO CONVENES ON A RAISE
Staffing is triage-assigned per Mission — your plan decides who shows up. For a raise, the bench reads like this.
The CFO
when financials are presentCASHECON
Reads only the numbers, the way due diligence will: runway against the plan's own months, breakeven built from best cases, revenue concentrated in too few names, collection timing versus obligations.
The Aggressive Competitor
MOATDIST
Asks the question that ends fundraising rounds: what survives a quarter of determined imitation, which single channel carries everything, which platform can change the rules on you.
The Skeptical Customer
VALUEPRICE
The demand-side question investors love: the value in one sentence, the real cost of switching, why not the free alternative — the traction story's foundation.
The Operator
EXEC
Attacks the plan as a schedule of human work: hours that do not exist, timelines that assume nothing breaks, one irreplaceable person carrying the round.
The Regulator
on regulated territoryREG
The diligence risk that scares term sheets: licenses the plan does not budget, personal data handled by hand-waving, AI-transparency obligations unaddressed.
WHY THE CRITIQUE HOLDS UP
Trust the procedure, not the vibes. Four rules separate a BadMars report from a chatbot's opinion.
Anchored
Every question quotes your own words. Nothing is invented — you can see exactly which sentence invites it.
Cross-examined
A second pass attacks the questions themselves. The soft ones die; only the ones that actually hurt reach you.
Scored by formula
The number is computed from severity and probability, never felt. A pitch cannot flatter its way to a better score.
The Frog
One question is named the single most dangerous one to walk in unprepared for — fix that answer first.
QUESTIONS
How do I prepare for investor questions?
Run the room before the investor does. BadMars reads your plan as the hostile investor, the CFO, and the skeptical customer, and files the exact questions they will open with — each anchored to your own words. You walk in already knowing your weakest answer.
What will investors attack in my pitch?
The money story: a market sized top-down, CAC and LTV borrowed from stale benchmarks, margins that die at scale, a moat claimed but not built, and financials that contradict the prose.
Is this better than rehearsing with ChatGPT?
A general chatbot is built to be encouraging, so it lobs soft questions. BadMars runs versioned specialist briefings against a coded failure taxonomy, anchors every question to your text, and ranks them by how badly they hurt.
What does it cost?
A free Flyby reads the essentials once a month. A Landing is €39 one-time for the full Panel on up to ~80 pages, with a complete report, PDF, and a 48-hour full-refund guarantee.