The Hostile Investor
MARKETECONMOAT
Attacks the money story: a market sized top-down, CAC and LTV borrowed from stale benchmarks, margins that die at scale, a "why now" merely asserted, moats claimed but not built.
‹ All use cases USE CASE · BUSINESS PLANPressure-test a business plan
Pressure-test a business plan
before an investor does.
BadMars is an adversarial AI that attacks your business plan the way a hostile investor, a skeptical customer, and an aggressive competitor would. It reads what you actually wrote, finds the failure modes you are avoiding, ranks them by severity, and names the one to fix first. Send a plan free and read the verdict in about ten minutes.
1 free Mission a month · no card · verdict in ten
WHO CONVENES ON A BUSINESS PLAN
Staffing is triage-assigned per Mission — your plan decides who shows up. On a business plan, the bench reads like this.
The Skeptical Customer
VALUEPRICE
Reads it as the person expected to pay: the value proposition in one sentence, the real cost of switching, why not the free alternative — or doing nothing at all.
The Aggressive Competitor
MOATDIST
Reads it as the incumbent who copies you: what survives a quarter of determined imitation, which single channel carries everything, which platform can change the rules.
The Operator
EXEC
Attacks the plan as a schedule of human work: hours that do not exist, timelines that assume nothing breaks, one irreplaceable person carrying the whole thing.
The CFO
when financials are presentCASHECON
Convenes when the financials are present. Reads only the numbers: runway against the plan's own months, breakeven built from best cases, revenue concentrated in too few names.
The Regulator
on regulated territoryREG
Convenes on regulated territory. Reads the plan as the authority that will inspect it: licenses the plan does not budget, personal data handled by hand-waving, AI-transparency obligations unaddressed.
WHY THE CRITIQUE HOLDS UP
Trust the procedure, not the vibes. Four rules separate a BadMars report from a chatbot's opinion.
Anchored
Every finding quotes your own words. Nothing is invented — you can see exactly which sentence triggered it.
Cross-examined
A second pass attacks the findings themselves. The weak ones die before they ever reach your report.
Scored by formula
The number is computed from severity and probability, never felt. The Panel cannot be flattered into a better score.
The Frog
One finding is named the single biggest problem to fix first — the thing that quietly sinks the rest if you ignore it.
QUESTIONS
How do I pressure-test a business plan?
Send the plan to an adversary, not a cheerleader. BadMars convenes a Panel of hostile specialists that reads your plan for the failure modes you are avoiding, ranks them, and names the one to fix first — every finding anchored to your own words.
What will BadMars find in my business plan?
The gaps a polite reader will not mention: a top-down market, unit economics borrowed from stale benchmarks, a moat claimed but not built, a timeline that assumes nothing breaks, and financials that contradict the prose.
Is this better than asking ChatGPT to review my plan?
A general chatbot is built to be helpful, so it finds polite problems. BadMars runs versioned specialist briefings against a coded failure taxonomy, anchors every claim to your text, cross-examines its findings, and scores by formula.
What does it cost to review a business plan?
A free Flyby reads the essentials once a month. A Landing is €39 one-time for the full Panel on up to ~80 pages, with a complete report, PDF, and a 48-hour full-refund guarantee.