Business plan validation
Business plan validation is the process of testing whether a plan's core assumptions survive contact with evidence, customers, and competitors — before you commit money and time to them.
Every plan rests on assumptions: that a market is large enough, that customers will switch, that the economics work at scale, that the team can execute. Validation is the work of checking each one against reality instead of hope.
It runs on a spectrum — from talking to customers and building a prototype, to stress-testing the written plan for internal contradictions and missing evidence. The written stress-test is the fastest, cheapest first pass.
BadMars validates the written plan adversarially: it reads for assumptions stated but not evidenced, numbers that contradict the prose, and moats claimed but not built — the gaps a friendly review skips. It is the first pass before you spend a quarter validating in the market.